Our Cream Origin Story
In 2016, a prominent bio-pharma firm contacted Harrington Wellness Brands President, Joe Abunassar, world-renowned for his work training professional basketball players and other athletes, to introduce a new topical they had developed claiming a superior platform to deliver sodium bicarbonate directly into the muscle to reduce lactic aced. The goal was to test the product with some of Abunassar’s clients and the best athletes in the world, to confirm the effectiveness that had already been seen in muscle-demanding sports like cycling.
The namesake of Harrington Wellness Brands, its CEO, Al Harrington, was one of Joe’s longtime clients, along with other NBA legends like Kevin Garnett, Chauncey Billups, Tayshaun Prince, and young stars like DeMarcus Cousins, Kyle Lowry, and Kristaps Porzingis. Abunassar has even prepared many actors for physically demanding roles, including Jake Gyllenhaal, Russell Crowe, Tobey Maguire, and Reese Witherspoon.
An 18-time Ironman finisher and ambassador for the sport, Abunassar was happy to test the new product and the technology that would deliver the agent much deeper into the skin than the products currently on the market.
The results were tremendous, the lactic acid was reduced and productivity was increased – for the athletes, actors, and for Abunassar himself during his intense training.
Why Not Try It With Hemp?
At this same time, the anti-inflammatory and therapeutic effects of Hemp CBD were gaining popularity and were being talked about intensely among professional athletes looking to reduce their harmful painkiller usage. The idea was formed to add the Hemp CBD to this amazing transdermal technology that penetrates deep through the skin, which would, theoretically, allow it gain direct access to the areas of pain and inflammation.
For almost 2 years, different combinations were tried with data being shared extensively with our scientists until the combination was perfected. The feel and effectiveness of this cream was so unique and powerful compared to what was on the market. It dissolved fully into the skin, getting to the affected area, and leaving no greasy feeling on the skin. It was time to launch a brand.
For 16 years, and through over 10 surgeries, Al Harrington used a variety of pain killers and anti-inflammatory medications – battling pain before, between, and after games and seasons. Now it was time for Al to get back on the court to star as a Co-Captain in Ice Cube’s new BIG3 Professional Basketball league, a 3 on 3 league that was gaining national attention on FOX. This time around, with the help the re+PLAY Hemp CBD Cream formula, Al was able to make it through games, and get to the next one, without using any ice, anti-inflammatory medicine, or pain killers.
Simply applying the cream to his knees before and after games had his knees feeling as good as they had in many years. re+PLAY Hemp CBD provided all the relief and comfort necessary for a guy with 16 years of NBA experience, 10+ surgeries, and extensive wear and tear, to go out in the national spotlight, PAIN FREE, and do what he loves – without the potentially dangerous side-effects of the drugs he had taken for years.
Al didn’t want to be greedy with this product, sharing it will the entire BIG3, each asking how they could get their hands on more. That same cream is now available to you as re+PLAY Pain & Wellness Cream – for you to enjoy your life, no matter what your level of activity may be. re+PLAY will give you the comfort and peace of mind you need to live life at its highest level.